Mar 28, 2023 05:34 PM
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I recently came across the commercial for Reliance India Mobile's'Sehwag ki Ma' and it left a bad taste in my mouth. The commercial is a typical advertisement featuring a celebrity endorsing a product, however, it fails to deliver anything new or interesting to the audience.
The commercial starts with Virender Sehwag's mother looking at the Reliance India Mobile phone and saying how it is a great product. She goes on to say that her son recently bought her the phone and that she is very happy with it. What follows is a series of cliched shots of Sehwag's mother using the phone to listen to music and make video calls.
The commercial fails to deliver any real value to the audience. It does not showcase any of the features of the phone, nor does it offer any meaningful insight into the product. Instead, it relies on Sehwag's mother to deliver the message, which is not effective. Additionally, the commercial does not give any information about the price, features, or even the availability of the product.
Furthermore, the commercial does not do justice to the brand. There is no mention of the brand’s commitment to quality or its customer service.
