Online shopping platforms have made life easy and generated employment opportunities for millions of traders. They provide unparalleled convenience, a vast selection of products, and the ability to compare prices. And for business, they offer reduced operational costs, access to the global market, and an efficient market strategy to grow their business. These platforms are cost-effective as they provide multiple offers and discounts. The high demand and immense growth have attracted numerous players into this segment, resulting in the emergence of thousands of sites in India. Myntra and Meesho are the most prominent online shopping platforms in India that have won the hearts of millions of their consumers with great service. Choosing Myntra vs Meesho is often challenging, but reading the article further will help you know the key difference between both apps and decide the best one for you.
Myntra
Myntra is one of the leading online shopping platforms in India, known for its exceptional service and quality products. It deals with fashion, lifestyle-related products to cater to the fashion-conscious individuals of the country. It provides numerous products with thousands of categories to choose from. They provide normal to luxury brands to reach every class of people's wardrobes.
Meesho
Founded in 2015, Meesho is an online platform that focuses on social commerce, connecting suppliers with resellers and customers. It mainly focuses on tier 2 and tier 3 cities of the country and aims to democratize e-commerce by enabling, especially women and first-time users, to become entrepreneurs with minimal investments. It caters to a wide audience, especially in small cities and towns, offering a range of products at an affordable price.
Key Difference Between Myntra and Meesho
Myntra vs Meesho: Product Range
Product range is the key focus of all e-commerce platforms, as it plays a major role in the success of such platforms. Myntra and Meesho both vary in their product range, as Myntra offers a wide range of fashion and lifestyle products from established brands, focusing on its quality and premium options. Whereas Meesho offers a more diverse product range, including fashion, home goods, and electronics, with a larger selection of in-house labels and budget-friendly options.
Myntra vs Meesho: Delivery Time
Delivery time is a necessary feature of any online platform, as it directly impacts customer satisfaction, loyalty, and business success. Myntra generally has a faster delivery time compared to Meesho. The estimated delivery time for Myntra generally ranges from 2-7 days, whereas Meesho typically takes 7-10 days, which is comparatively longer than Myntra.
Myntra vs Meesho: Product Quality
Product quality is also an important consideration as everybody looks for a good quality of the product that lasts for a long time and looks appealing. Myntra offers better product quality than Meesho as it mainly focuses on fashion and lifestyle, and offers normal to branded clothes. Whereas Meesho offers a mix of affordable and premium options that tend to have in-house labels and may have varying quality across products.
Myntra vs Meesho: Pricing
Pricing is the most important consideration, especially in India, where people are more price-conscious. Meesho products are more economically priced than Myntra, particularly in clothing and accessories, as it constantly maintains a lower price point. Whereas, Myntra provides mid-to-premium brands and runs sales to provide consumers with good and affordable products.
Myntra vs Meesho: Offers & Discounts
Offers and discounts are the key focus of e-commerce sites to attract customers for shopping. Both Myntra and Meesho offer competitive discounts and offers. Myntra focuses on branded products and frequent sales, whereas Meesho pays attention to affordability with a wider range of products, including unbranded and resale items, especially for budget shoppers and resellers.
Myntra vs Meesho: Marketing Strategy
Marketing strategy is the plan that any company uses to successfully run its business. It is an important thing for every business, including large and small companies. Both Myntra and Meesho employ distinct market strategies as they target different target audiences and leverage different platforms. Myntra focuses on a premium brand experience and high-quality service, whereas Meesho primarily focuses on social commerce, affordability, and empowering women entrepreneurs.
Myntra vs Meesho: User Experience
Myntra's user experience is better compared to Meesho's as it provides high-quality products and exceptional customer service, including delivery, return, exchange, and customer support. Meesho's user experience has room for improvement, as users often reported issues with varying product quality and its authenticity.
Conclusion
Online shopping platforms have been immensely beneficial for people, especially for those struggling with time shortage or have any disability. These marketplaces not only provide various products but also the convenience of exchange and return if the product is not as expected. Urbanization and increased discretionary income have fueled the overall online shopping industry. People these days love to wear different clothes on every occasion. Myntra and Meesho both cater to different customers with high-quality products and services. Myntra vs Meesho, which is better, is subjective and depends on personal need and experience. We have tried our best to help you find the key difference between the two e-commerce platforms to understand them better. You can choose any one as per your preferences.
