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LinkedIn vs Naukri: Which is best for Job Seekers?

Updated on : Sep 01, 2025 11:04 AM
LinkedIn vs Naukri: Which is best for Job Seekers?

India is a progressive country with a huge youth population. About 18 million young graduates enter India's job market every year, which shows the high demand for jobs in India. These youngsters come from every city and state of India. People from urban areas tend to search and find a job more easily than those from small towns and villages, largely due to better network access and connectivity. But, gone are the days when people were struggling to get a job due to various reasons. Now, with the advancement in technology and the presence of the internet, searching for a job and getting hired has become so easy.

Many job portals serve as a bridge between candidates and employers, helping connect the two. And they are getting hired through these websites, which have contributed to the increase in employment data for the country.  As per a report, the employment data of India has increased by 64.33 crore in fiscal year 2023-24, up from 59.67 crore in 2022-23. LinkedIn and Naukri are leading job provider websites in India that candidates and employers have been using for years. Keep reading the article to discover whether LinkedIn vs Naukri is a better choice.

LinkedIn

One of the most prominent job portals, LinkedIn is a social networking platform known as a tool for career development, job search, and networking. Users can research the company, learn about their culture, and explore job opportunities using this platform. It provides news, articles, and discussions relevant to various industries and offers online courses and resources to help members enhance their knowledge and acquire new skills.  

Naukri

India’s largest online portal, Naukri, connects job seekers to employers and placement agencies. It offers various services, including job posting, resume database access, and response management tools. It caters to campus recruitment, connecting students and colleges with potential employers. Also, offers services for employers to enhance their brand visibility and attract talent.


Key Differences Between LinkedIn vs Naukri

LinkedIn vs Naukri: Job Portal

LinkedIn and Naukri are both leading platforms for job search with a distinct approach.  LinkedIn is a professional networking platform where job seekers get jobs through connections or by applying for job posts. Naukri is a more traditional job board that focuses on providing a vast database of job postings where job seekers can search for a job that matches their profile and apply for it.

LinkedIn vs Naukri: Network

Network plays a crucial role in getting jobs as candidates can collect data about job openings through their networks. LinkedIn and Naukri both serve different purposes as job portals. LinkedIn is leading Naukri in networking as it's a global platform and ideal for making connections with professionals not only in India but worldwide. Whereas, Naukri primarily focuses on connecting job seekers and employers in India.    

LinkedIn vs Naukri: Career Development

Career development is the key objective behind seeking a job. Both LinkedIn and Naukri provide opportunities for career development. LinkedIn provides long-term career growth opportunities while Naukri provides immediate job opportunities, especially in India. One can choose according to the requirement.

LinkedIn vs Naukri: Focus

Though LinkedIn and Naukri both are online job portals, their focus is distinct. LinkedIn is a global professional networking platform where users build connections, share content, and explore career opportunities. In contrast, Naukri is primarily a job portal that focuses on connecting job seekers with employers through job postings and a resume database.

LinkedIn vs Naukri: Recruiter Connection

Both LinkedIn and Naukri offer recruiter connections but differ in approach. LinkedIn is a professional networking platform where users can directly connect with recruiters, message them, and even find their content details. At the same time, Naukri is a traditional job board where recruiters post listings and contact candidates. The direct connection is less emphasized. 

LinkedIn vs Naukri: Employer Job Posting

Though they have the common feature of job postings, they differ in approaches. LinkedIn offers networking and branding that allows employers to showcase their company culture and connects directly to candidates, whereas Naukri focuses on a vast database of job seekers and provides robust search and filtering tools for employers to get their desired candidates.  

LinkedIn vs Naukri: Candidate Management

LinkedIn and Naukri differ in candidate management. LinkedIn, being a professional networking platform, emphasizes building connections and engaging candidates directly, while Naukri is a traditional job board, uses its vast resume database and focuses on direct recruiter-candidate interactions. 

LinkedIn vs Naukri: UI/UX

LinkedIn and Naukri both serve as online job portals that connect recruiters to candidates to fulfill their professional requirements. Both offer the same service but differ in their UI/UX approach. LinkedIn emphasizes more on user profiles, connections, and content sharing, offering a more social and relationship-focused experience, while Naukri, on the flip side, is primarily a job board that prioritizes efficient job search and application process with robust search filters and a recruiter tool. 


Conclusion

Online job-seeking platforms have changed the lives of youngsters, especially from small towns and villages. After completing a degree, it's challenging to get hired in a well-regarded company due to the lack of a network and awareness about job openings, and due to this, many youngsters miss good career opportunities every year. But with the advancement in technology and the use of the internet, many job-seeking websites have emerged through which candidates can get their desired job in reputed companies. LinkedIn and Naukri are both good sites and help people achieve their desired future. LinkedIn vs Naukri: Which is better is subjective and depends on personal need. If you are an immediate job seeker, choose Naukri; on the flip side, if you are looking for a future career opportunity, choose LinkedIn.


Frequently Asked Questions


How is Naukri different from LinkedIn?

Naukri and LinkedIn both differ in their primary purpose of the job search process. LinkedIn is a professional networking platform where users can build their professional profile and connect with professionals for future career growth. On the other hand, Naukri is a job portal where recruiters post jobs and candidates apply by uploading their resumes.

How to match key skills in Naukri?

To match key skills in Naukri, ensure that your profile and resume reflect your skills and tailor them to the job you are applying for.

Which is better, Naukri or LinkedIn?

“Better” is subjective and depends on personal requirements. If you are an immediate job seeker, choose Naukri; on the flip side, if you are looking for a future career opportunity, choose LinkedIn. 

Is Naukri good for getting a job?

Yes, Naukri is India's largest online job search portal where millions of recruiters post jobs every day and hire skilled candidates.

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