Ariel is basically a marketing tag line of laundary detergent made by united kingdom company which is very popular throughout the world. It is a very good and cheap detergent. I am basically using this powder only for washing my factory uniform, which is very dirty and not acceptable. After I soaks in little hot water my uniform in this ariel oxy blue detergent and keep for one hour, all oiliness and undesirable dirts and fats in the cloth is removed very faster and we can wash our cloth without giving much strain to our hand.
It is very good for white clothes, because to remove stain from white cloth is a bigger job than anything else. This detergent help me a lot to clean the clothes faster. Product is good and excellent. If you want a better result from this detergent then first soak your cloth in a little hot water with mixing ariel detergent in it for about one hour. After that all the dirts will be removed easily without doing much efforts.