A honest try- but no match. Review on AIR Vividhbharathi

Working as a software engineer, I seldom had spare time except on saturdays and sundays. Music can be the best source of entertainment for most of them. But as it is hyderabad is starved of good FM Radio channels. VividhBharathi was the sole FM channel some time ago. But then suddenly one more channel caught my ears. It was AIR FM Rainbow. To start with the channel has a good sound clarity and reception as is with all FM channels. But the gross mismanagement of the channel makes it uninteresting to listen.

The RJs of the channel lack professional attitude and are often found to immitate their counter-parts in other FM channels. They are not at all soothing to the ears. One doesn't feel like hearing to them. Moreover, in programms where the viewers are to select their songs, the RJ for some reason or other never listens to the request and if he does never accepts it. On the contrary he plays the songs of his own choice. The songs which are played are not full. Infact most of the songs are half played and the rest is killed. This is indeed very frustrating. Music does not deserve this.

Most of the times RJs talk and songs are very less. Moreover, the songs of new films are never played, no even on requests. But due to lone FM channel it enjoys a monopoly in some cities. The RJs find repeating themselves and often end up doing bloopers.

All in all an honest attempt by AIR to launch a channel for the young generation and compete with other channels, but it has found it self far too behind.