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Google Story, The - David Vise and Mark Malseed Reviews

sahilthekhuranaMouthShut Verified Member
Hanumangarh India
Just Goooogle it !
Jan 14, 2017 11:31 AM1962 Views

Yes! The first and foremost reason of starting reading this book is Google. I also consider Larry and Sergey as one of my idol.


The book is about the making of Google, its transformation from just an idea to its becoming the top company. Its how the Google Guys converted their idea. Life, ideology and methods of Larry and Sergey.


The book do contain technical terms though its worth a read.


If Gogle Inc is known as revolution in web world than the book is sensation in readers world.


By the end you may feel sympathy or pity on Yahoo! for missing a chance.


author David Vise has written in a detailed manner.


Dont Be Evil and read the book!
Jun 06, 2007 02:59 AM2984 Views

I could start the review with a bang, by giving a extravagant introduction to two computer geeks pursuing their  PhD's from Stanford Univ and going on to become one of the most successful entrepreneurs.


Or I could just ask you to read the book.


The Google Story, By David Vise is the story of how keeping it simple yet different worked for Google. Its evident that Mr Vise had to do a lot of research on the numbers as well as the anecdotes as well as numerous snippets here and there. The books promises to inform the reader of how one of the'biggest success story of our time' took place. Right from its inception, when Sergey met Larry to how they transformed the entire working conditions for google employees(Google has its own chef which prepares healthy nutritious food and yes its free) to how new innovative ideas such as their take on The Wall Street(which they hate) investment houses.


Its quite obvious that most of us want to read this book only because we use google everyday and we want to know how a company which just started in 1998(especially during the dot com bust), became so huge in such a short span. The book does well to explain to us all the troubles that the google guys had to go through, right from getting money to the google IPO which is another success story.


The book maintains a good tempo and even though you might find a lot of technical and web jargon scattered, you dont feel like you're in a different ball park altogeher.


Rest assured, he book isnt all praise about google. The mistakes google committed(Such as the Gmail travesty) are also highlighted in the book, rather vividly. The ever existing battle between Google and Microsoft is also well portrayed, with Bill Gates clearly shown as a tyrant.


I guess the nice thing about the book is the transparency wth which everything is written, or maybe that might be the case because google(atleast till very recently) didnt reveal much. Things like its net profits and inner new technologies werent brought out for the world to know.


The book also emphasizes on how google employs seem to be in one never ending party, with ample time to pursue other interests and is all praise about the creative working conditions.


All in all, I'd say all google users to go buy the book.


Oh yes, in the end it has a little surprise, a test for you guys to write and if you fare well, who knowns you might get a call from googleplex.


Madinah, Hyderabad Saudi Arabia
Google prepares information Bomb !!
Apr 28, 2007 01:58 PM3189 Views

THE GOOGLE STORY


There are 2 bright young men, they keep all decision making authority over GOOGLE public company in their hands, their company has a total shares value$ 80 Billion, they are just 31 years old. here are few points surmised out of this book.


1) What actually is the sauce briefly mentioned in this book.


2) Without becoming wayward, how did the 2 guys remained loyal to their core competency.


3) What prompted them to act with SEC the way they acted.


4) Why are their servers different from other people's servers.


The grail of Google seems to be the sauce, this sauce is giving them such a successful


application on internet. What is that grail?


As per the confession of the writers of THE GOOGLE STORY David A.Vise and Mark Malseed


I am confused why a company whose revenue generation was nil, could get away with all their


demands against the 2 most powerful venture capital giant firms in the days of dotcom bubble bust


they were doled 25 Million dollars by John Doerr(Kleiner Perkins) Michael Mortiz(Sequoia


Capital) and these two firms showed abundance of patience in the development stage with nil


revenues, they even teamed with each other(against their intentions) without seeing the real


sauce of Google. These 2 Investment firms just took the promise of Doctorate dropouts from


Stanford University, they even helped Google green horns in troubled days to hire the best


CEO in the Internet business, Mr.Eric Schmidt.


How come these 2 green horns scored on every front in their struggle period? They won their


demands from old established business houses, it seems there is a MAVERICK guardian angel guiding them in all walks of their business, even the sauce is provided by that MAVERICKon the


conditions of secrecy, this angel knows the requirement of software industry inside out, it seems


he has guided Mr. Sergey Brin and Larry Page develop their company on every stage into a giant of


Search Industry, GOOGLEhas exciting days ahead.


There is a shroud of enforced secrecy on every step, A man who was bled unjustly by the industry


has guided them and demanded them to keep his identity Anonymous, this is clear as daylight, come on people 2 green horns cannot revolutionize search engine technology, without some secret HANDSHAKE of machines, like our own fax machines shakes hands with tone of the receiving machine.


Good thinkers are seldom good businessmen, good businessmen cannot be good at politics, good  political experts cannot be good deal makers, good deal makers cannot be good at public relations remember thinkers and doers are seldom combined in one human grain, I detect a supermen like  achievements in their GOOGLE story.


But I am glad Google's going to use all that computing power to empower us common men, they will help out in human gnome project, in DNA mapping projects and other biological fields and


development of alternate fuel technology, there are human benefits to THE GOOGLE STORY. In India a scientist developed fuel from plant leaves, someone ought to take a encouraging look at it.


GOOGLE **can be used effectively in the following manner:


*-


Every political party is constantly complaining about poor voter turn out( A fact in every


democratic country) Why not use Google to vote casting and counting with all their super


computing power, there wont be any case of booth grabbing, a experiment on small level can be


done on a district attorney level.(As for people who don’t have home computers can go to cyber


cafe to cast their vote) This will save $ Dollars, Dollars, Dollars of hard earned tax payers


money, governments can used the saved funds in alleviating poverty. There will be first time in


history of elections transparency, free of strong arming of the voters, a true experiment in


democracy, 100% assurance of popularly elected representative. As it is now a days voter turn out


is 35% and to call a elected representative, people's representative with so low turn out is


unethical and unjustified and even undemocratic.


-


When Mr. Sergey Brin and Mr.Larry Page were able to tackle SEC and WALL STREET with their IPO, thru online bidding they were sure of secure servers and hack free environment, Yo! world give new technology application in all fields, our old methods have become tiresome and corrupt, lets try


internet empowerment a revolution for benefits of COMMON MAN.


But of course many of these points are not in the book I am reviewing but these  points came to my mind with the effect of this book on me. Our book under review simply says lot of things like, Who said what about Google, this book is written in a reported form, it has used lot of already printed matter, there are things said about parents of GOOGLEowners, there are stories about what food is eaten in Googolplex, there is biography of chief chef Ayers of Google kitchen, there are stories of who was the first employee. There are stories where the founders go for their entertainment, what was the way a founder's birthday was celebrated, what were the  dishes served in the birthday party, there is a recipe of roast chicken, why was free ice cream distributed in googolplex, what alterations were done to initial Google logo, all this is  important stuff, but no doubt without sauce.


My deep sympathy is with the 2 authors of this book, they might have signed no disclose contract


before getting the assignment to write THE GOOGLE STORY. But all this is reflection why we need


software like GOOGLE even more. Google EarthLink, Google news, Google desktop and other more new innovations to empower us and make us free, but with the restrictions on our poor Authors still this book was published by PAN MACMILLANof Great Britain, they did a hard job well, they have maintained pace in their writing and gave readers a few alms of information, I am willing


to take a dose of self induced happiness and give full 5 stars.


As for invasion of privacy controversy with GMAIL, it can be solved by just adding a clause in


user agreement, that ad sense will be used on email page, anyone who press the button I agree will not have any bone to chew, anyway our host scans all our emails everywhere. They have a right to it, as they own the resources we are using, it the right of the landowner and the tenant, this is the right of the possessor of the property. Under same rights mouthshut can partner with Google to use our reviews and produce ad sense, which will help mouthshut grow. But they should start paying us writers at cash for points, at present I think mouthshut is shelling money from their pockets,  instead of distributing their earnings.


In conclusion I wish Google good luck with Library scanning project, they should scan Osmania


University of Hyderabad, Library, it is one of the oldest universities of India.


*Yo! good news is Google is making information bomb for common men!




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Google Story, The - David Vise and Mark Malseed
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Skill+low cost=volumes=moolah
Apr 21, 2007 01:30 PM3302 Views

I   thought  whether I should review this book or not.  I am excited like a child after reading this, I cannot expect the same from a computer savvy generation for whom words like web crawling, auto-clicks, froogling, boobling, nooblers  familiar. Will a tech savvy crowd like to read  a part of the computer story.


Then I remembered that this book is at no 2 in the international best seller lists . So maybe, most are fascinated by the story as told about the google the giant search engine.


Like Narayanamurthy and  Nilekani, the story started in garages , with nothing but intelligence and diligence and a technical education at the disposal of the 2 founders Brin and Page, both born around 1973. They came together at Stanford to study computers in 1995, worked together for 3 years before founding google in 1998.


The thing that impressed me most about these guys was that they had a passion for their field. All they wanted to do was to improve the quality of search engines  They had a purely academic motive. There was no money involved except to invest in the project.  Even when money was to be made, they refused to charge the people, making google free for the users. That it will be an economic wonder never crossed the minds of the 2 scientists and, when faced with the fact that it was one, they actually were shy to acknowledge that they were millionaires and later billionaires. That was one of the reasons they put off going public till 2004.


I  share a couple of milestones with google. The founders came together in 1995. That was the year I realised that I better get computer savvy as I was paying so much to get my power point presentations made for medical conferences. In 1998 they started the company. That was the year I took up a 5 weeks founders course in computers at a local NIIT franchise, being taught about MS word, excel and power point by a girl young enough to be my daughter. Just as the company is now 9 years old, I complete my 9 years with computers. Of course my earnest use of  Internet and broadband began  in 2000, but I digress.


the plot


the book is built around the life of google and its founders and employees and shares their ups and downs


It started to make a pure search engine and make it authentic, getting results according to their significance and not l where the sites which paid to them came up first on the searches.


The concept was to make google efficient yet free for all. This resulted in increased volumes which finally resulted in more companies placing ads with google  Similarly the gmail, when it was started, was a free service with extra large storage space. Customers were happy, so usage of google went up and more ads came in. This increased the revenues.


the difference


1.   Its revenues are entirely from the sellers and not from users. So it bases its success on volume of usage. It is a click based advertising revenue. The higher the clicks, lower the cost to advertiser and vice verse. So on porn ad links each click may get google 5 cents or less while a click on mesothelioma -a pleural malignancy caused by exposure to asbestos, a click costs the lawyers paying for it 18 dollars per click.


2.  since the search is arranged to be more relevant, the results are more accurate and get more clientele.




  1. the concept which earned the most was of word triggered ads. So you will not be bothered with unwanted ads. Ads will appear according to what you search for. a search for'sex workers' will result in ads from es*ort services and massage parlours , while a search for'sex transmitted disease' will bring up pharma and medical ads.A search for a book title will fetch ads only from book stores and publishers.




  2. the company is not built on promises or'hawa ki baaten'. So they never announce'we will do this'. They first do it, demonstrate it and then announce it. This results in it being a debt free company and makes the chances of its failures equally remote.






the diversification


what started as purely a search engine soon diversified. to google image search, google news, maps, directories, multiple languages.


On 1st April 2004, gmail was introduced as a free service.


In Dec 2004, digitization of all the books of the world libraries began. The books in Harvard library are 375 years old. Technology was developed to digitize then without harming the books. By the end of the exercise, 50 million books will be available in the google library, for access to all, making all kinds of research easier.


The latest diversification started is in human genome. A data base of all DNA bases of humans  is being made so that you can search stuff like your genealogy, genetic defects, their treatment and so on. They even talk of attaching a chip to the brain making all knowledge available to the human brain.


the wealth


handling 120, 000 searches per minute from all over the world, the company is a money spinner. In just 6 years after founding it, it became the 4th largest company, worth 80 billion dollars, overtaking yahoo, eBay, Disney, GM.It is now knocking at the doors of Microsoft, making Bill Gates a nervous man. There is a traffic of engineers from Microsoft to google.


the warning


the founders are always warning that as they grow bigger their rivals will try to put them down, regulators will be more strict and so people should be cautious at all times. The google watchers, however, say the company is now too big


the search tips


there is a chapter on search tips. I share a few here




  1. fed up of blank calls? type the phone no in the search box and enter to get the name and address of the person . Conversely, enter the name, city and state of a person and get the telephone no.




2.spell out a math problem in the search box and get the result.


3.use quotation marks for precise results"-".




  1. use as a dictionary-type define followed by the word and you get the meaning.




5.image searches lead to better result sites.




  1. research a person you want to hire, a place you want to visit, weather of places and stock quotes etc.The databases of google hold all possible informat


The googliest story!
Feb 09, 2007 12:46 PM2517 Views

There are a lot of books in market about Google, but most of them focus on its core feature, that’s search!


There is lot more to Google than just search. David A. Vise's *The Google


Story *focuses on Google as a company, with deep insights into its work culture. What


is it that scientists are leaving universities, NASA, Bell labs, Microsoft and elsewhere for Google, which till recently used to have setting that resembles a grad school campus.


With this book you go through the entire journey of how Larry and Sergey, two Stanford Phd students started Google from the university campus building ‘William Gates Computer Science’


building (funded by Bill Gates) at Stanford university, to taking Microsoft head on in 2005 by hiring their senior executive Dr. Kai-Fu Lee. It gives your trivia like how employees are fed like family, with healthy juices and snacks in abundance. Conveniences like onsite laundry, hair styling, dental and medical care, a car wash and day care, fitness facilities with personal trainers, professional masseuse are available to all. Beach volleyball, foosball (not football!), roller hockey, scooter races, palm trees, bean bag chairs are some of the other incentives of working Google.


The book delves into the life of Larry page and Sergey Brin (the founders of Google!), their families and their academic orientation towards data mining from the beginning.


While Sergey is skilled at establishing relationships and handling transaction of all kinds, Larry is quieter and more contemplative. Sergey it turns out is quite a good deal maker, and Page is adept at finding ways to cut


costs. With Eric Schimdt as CEO, at Google it’s the trio of Larry, Brin and Eric at the helm of affairs.


Inside Google ...Inside Innovation
Oct 29, 2006 08:49 AM2210 Views

Like the authors David and Malseed have rightly put forth, The book explores the birth of an idea,conceptualization and the process.The intense passion and perseverence of the duo Larry Page and Sergey Brin,the founders both Standford Graduates ,and their team put in to make GOOGLE what it is today.The authors have successfullly performed as promised.


What I liked about the book?


1>Conscious effort has been made to avoid the mumbo-jumbo of the technical field.And the efforts are well evident as they explore the journey.The point being " You understand"


2>Innovation is the name of the game


Out -of -the-box thinking is the forte of the book.whether it be about recruiting the resources for the firm or thier main Chef Charlie or implementing the technology itself.


3>The Corporate motto of the company


Most of the decisions Larry and Sergey made centered aroundthe "Dont be evil" motto of the company .The "20 percent time" rule practised at Google make you think.The authors description of the work culture is refreshing


4>Talk about the team.


The book doesnt keep raving about the duo and their brilliance but also highlights the well-deserved contribution of the CEO Eric Schmidt,Krishana Bharat ,An Indian who heads their Research and Development department,Matt Cutts known as the "Porn Cookie Guy",and their head Chef Charlie Ayers.


While the initial pages describe why Google and how Google? The latter part of the book describes the survival at the top.


There are a few pages when the book goes on about how essential a part Google has become of our lives and the extent to which it is being used and how a third person leverages it for his business and someone else for his studies..We know already don't we?


The book is refreshing, a paradigm shift from the conventional business reading and genuine.


Also has some googling tips mentioned towards the end.I found them useful.



gujarat India
Good read
Aug 18, 2006 12:13 PM2174 Views

This is a good read if u want to know about Google and its founders. a lot of details.


It gives a lot of details about the the inception of Google.com, the start of the search engine, the obstacles faced by the founders, their ways of overcoming those obstacles, popularity of Google. It has a brief description about the revenue generation model of Google.com. The biz model of Google can be derived from thei whole read but nothing is mentioned straight forward. It shows how innovation drives the growth and how a global brand can be formed without any conventional methods of big advt spends.


The book is also very motivating as it shows in detail the persistance of the founders.


just one word of caution, please assume that the book has been written by someone who is in love with Google and so the book is biased towards the positive points of Google and not much criticism of the same is there.....but in all a nice read


...And Then There Was Information!
Jun 06, 2006 05:38 PM2160 Views

The thing that must be recognised at the very outset is that Google is a service.It does not offer any product that has a captive consumer base.As a result Google is a new kind of company with a completely new way of making money.It is in this context that this beautiful book by Vise and Malseed is important.The world we inhabit is changing and Google is an indicator of both the pace and direction of change.This book is not so much about the story as it were.it is the lucid presentation of hard realities of a start up from Stanford University that made it big.The company has always had a very academic,no-nonsense attitude towards being a search engine.It is always paramount for Google to be nice as well as effective.This book brings out the whole technical as well as human nature of Google's effort.While its page-ranking system revolutionized the searching sciences its founders Sergey Brin and Larry page,two brilliant computer scientists have run their organisation in complete disregard of traditional IT start-up success stories.They have alaways preferred innovation over standardization and ideas over concepts.This book highlights this fact very often.The contribution of CEO Eric Schmidt and angel investors Kleiner Perkins and Sequoia Capital is put into perspective.But the most redeeming feature of this ready-to-read book is certainly the portrayal of Brin and page as good human beings whose mistakes are not glossed over by the brilliant authors.


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