DD National channel is the largest terrestrial network not only in India, but in the entire world. It covers about 92% population and 81% land area of the country. At one point of time, this channel happened to be the most popular TV channel with a range of unforgettable programs gracing it. With the advent of cable network, however, DD National has lost the race.
For starters, it has not updated itself to the changing times, much like the govt. offices in India. Its picture quality is extremely poor and the sound reception too is not worth appreciating. The quality of daily soaps is a far cry from its glorious past.
Second, the range of programs is extremely limited. The entire channel is filled with either educational programs or family dramas. Agreed being a national broadcaster, it is their duty to spread knowledge and awareness. However, with programs like Tarang, DD Live Show etc. they cannot catch the fancies of today's kids.The format has to change and they need to incorporate better plots for their educational programs.
Third, most of the fictional programs are family dramas. Unlike cable TV, it does not have a quality program in it. It also does not have any good reality show, talent hunt show etc. They need to hire better directors and especially, scriptwriters so that their programs have more value.
They also need to telecast new films, in addition to old classics. With this, they would be able to cater to a wider range of audience. The hosts and the actors in the soap operas of the DD National also need to brush up their skills. Most of them time the actors overact and you can clearly see loopholes in the story-lines.
Overall, DD National has a lot to do, if it wants to regain its past glories.
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