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Of
all the things I do as the CEO of this company, writing this column
has to be the most fun. It lets me reflect on what we are doing together
and, unlike many other work related tasks, this is one I always look
forward to.
We
have had a lot of wonderful changes at MouthShut.com since my last
communication with you. When I last wrote you, we had just given
you a glimpse of the redesigned MouthShut.com website. Upon the
release of the limited preview, we conducted a large survey and
feedback study using the services of a leading online research company
- Zarca Interactive. We surveyed 34,600 members and users of MouthShut.
The survey results provided us insights into your likes and dislikes
and we made significant changes to our subsequent design which are
now reflected in the new MouthShut.com
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I want to share some of the results from our survey on the
redesigned MouthShut.com.
Duration
of the survey: August 18, 2003 to September 17, 2003.
Total number of participants: 34,600
- 44%
of the respondents felt that that the new design of the
survey differs significantly from the original version.
- 67%
of the respondents claimed to have been pleasantly surprised
when they first saw the new MouthShut.com.
- Wherein
lay the difference? - we wanted to know. An overwhelming
majority voted for the overall look and feel, while a sizeable
chunk of respondents opted for the placement of features,
color, and the emphasis given to products.
- Over
90% voted that MouthShut is now easier to use, navigate
through and aesthetically more pleasing.
- 88%
of the respondents stated that they had a significantly
improved experience on the redesigned MouthShut.com.
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Your
Profile Page at MouthShut.com is your key to being known by
all the members of this vast, multifaceted, and extremely vibrant
community. Non-members too have access to your Profile Page.
MouthShut members make friends across the world and your Profile
is the first and most important introduction you can offer the
world. I urge you to regularly update your Profile Page. |
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2003 was loaded with exciting contests on MouthShut culminating
in Unlimited Bonanza and
the MouthShut Bollywood Survey 2003.
I promise you that 2004 will be even more exciting than the
year gone by. Please check the Community Center for details
about upcoming contests. |
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Ceding
to popular demand, we have decided that MouthShut's logo will
be decorated according to the seasons and from time to time
it will reflect the various social and cultural anniversaries,
holidays and festivals. As an example, the logo is currently
wearing the "near year" look. |
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We
are flattered to note that our extremely popular Dial-the-CEO™
has been adopted by many customer-friendly companies. MouthShut
pioneered this where members can call the CEO's phone line
directly and speak with him. In speaking with you directly
I get first-hand insights from the most important person on
MouthShut - you, the member!
Our
next Dial-the-CEO™ will be on
Thursday, January 22, 2004. You can reach me at our Bombay,
India office at +91-22-2600-6788 during the following
hours:
4:30
PM - 6:00 PM IST
7:00 AM - 9:00 AM EST
11:00 AM - 1:30 PM GMT
MouthShut.com
is your site that we intend to improve with each passing day.
For this I need regular input from you. Please do not hesitate
to write me directly at 
I
am counting on your continued support, and you do that each
time you log on to MouthShut. If you have not visited here
in some time, I am sure you will be delighted to see the surge
in new reviews. Read the reviews, meet and make friends with
our new members of the thousands who have registered in the
past few months. And pass the good word along and invite more
friends and relatives to join MouthShut.com
Sincerely,
--Faisal
CEO
MouthShut.com,
Inc. |
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Results Announced |
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| The
survey brought in some interesting results. Do read
our detailed report on the survey. |
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Build your
Trusted Circle™ |
 Create your own circle of trusted friends on MouthShut. These friends will be members whose opinions you can trust. It's easy to build up your Trusted Circle™, because of our unique SORT™ technology. |
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Exchange Information |
 Read reviews on MouthShut.com before you decide to buy a product. Also use the portal to write a review on your experience with the product that you have bought, thereby helping all those who wish to go through a shopping experience. This is what we call a perfect exchange of information ... all powered by a site called MouthShut.com.
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