I am a big fan of innovative marketing but some times marketeers play with raw human emotions to reach out to you.
For instance, insurance companies. I've noticed a trend where many reputed insurance companies, after obtaining your child's name from the school, call parents' under the guise of "rewarding your child with a certificate for outstanding performance at school..."
Most parents are overjoyed when they hear something like this. These smart insurance agents then visit you at home and try to pitch a "child-friendly" policy. Oh heavens, stop playing with my child's emotions.
This is unacceptable to me. I avoid cell-phones as much as possible, but when this lady mentioned that she wanted to talk about my son Kashif's elocution performance, I continued the conversation and did not hang up on her. She wants to meet me. Is she gonna sell me some product? She claimed she was from my child's school. I grilled her and then she revealed she was from Aviva Life.
What do ya'll think?
--Faisal
