In 1929 a small company
eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow.
The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack .
smaller 56.4 gram packs were being sold as six for one dollar at Indian grocers in the United States.