Mar 13, 2008 06:40 PM
18700 Views
(Updated Aug 27, 2008 02:18 PM)
During past few years, I’ve come across several network marketing companies. I’ve seen Amway, Modicare and recently QuestNet(GoldQuest) from close angles. I’ve also attended presentations by around 6 other network marketing/MLM companies, names of which I do not remember. I never cared to enroll into any of them, but have been following the developments and their business models out of curiosity.
In this post, I am presenting my general observations about MLM companies. These are not targeted to any specific company(not yet) and there can be some exceptions/ differences/ deviations w.r.t. some companies. Expect some more posts of this kind in near future.
General observations about Multi Level/ network marketing companies
*1. No MLM/Network marketing company wishes to identify itself as MLM/NM company*
There’s a saying- "if it looks like a duck, swims like a duck and quacks like a duck then it IS a duck". But despite having all characters of a MLM/pyramid scheme, no network marketing company wishes to call itself as such.
*2. Products are for namesake. Main job is to enroll more members*
Most of these companies use products as a cover for their chain membership scheme. Products are for namesake. Main objective is to find new prospects and make them enroll under you. They don’t care if you’re a PHD, MBA, MBBS or uneducated or whatever- just hunt for new prospects and sign them up-that is the one and only task for everyone involved…
