Over the last 10 years of trading the stock markets have been with various brokers, from ICICI to Indiainfoline and from Sharekhan to Indiabulls.
Always used to wonder why brokers in India are lagging behind what is happening internationally. Ameritrade, etrade etc introducing a flat fee per trade model.. In an online world, why should the cost of transaction increase, especially when everything is done online.
When I first came across zerodha, the business model seemed very familiar to the west, a fast &reliable platform, with good online support and at lowest costs in the country without any commitments..
Last 6 months have been a dream, saving 80% of the brokerage and never having to interact with them for any query. I never get a call from their team asking me to trade or trying to give me tips and I love this model.
If you are a person who does call n trade, I don't really know how it will work for you, but if you are an online trader who trades on equities or commodities, this is the only place in the country you should be trading.
Harish..