Technology Expert Thomas L.Friedman. Review on World is Flat, The - Thomas Friedman

THANK YOU MAYA GORMAN

(ISBN 0 - 141- 02272 - 8)

Thomas L.Friedman wrote this book, THE WORLD IS FLAT, it cost Rs.500 (US$ 10) in India, It has 566 pages of very interesting fact loaded book, so much information compressed into short digestible clips. The information is about the changes which occurred with the advent of Internet, what changes Software developers had to make, what changes Business houses had to face, redesigning their traditional run companies into modern global world companies. The many opportunities provided to multinational companies with the broadband connectivity of INDIA and CHINA and other parts of the world.

This book is a first person narrative, it is like reading a report, there is lot of care taken to give as much background of all the major leading concepts of remodeling of already prevailing business and the new startups,the bust and boom days of internet. Maya Gorman is the assistant who deserves credit to arrange facts from so many diverse sources used to compile this wonderful informative business book. What Thomas L.Friedman did was stitch with his insight all information gathered by his assistant into chapters and sub-headings of cohesive attractive and interesting look at new things in business today. This book converted nicely small stories of so many surviving companies into saleable commercial gripping narrative.

Journalist and book writer is Mr.Friedman, he has keen sense of word flow and good grasp of technical facts and details, he converts supply chain network of Wal-Mart into a very grand story like narrative and grips his readers firmly with his constant words asking us to visualize and think and generate a torrent of ideas in the bargain come flooding to us. I was kept glued till the completion of my reading in 3 days, because the pace do not let up, as many things presented well are quiet readable, specially all parts where the writer is discussing BUSINESS is very running, innovative and forcing us to look at the evolving frontiers of business in the new world. Multinationals, multi-synergies, outsourcing, insourcing, globalization are all watch words of this book presented explicitly well.

Me being a keen chaser of lucre (money)enjoyed reading all of it, it opens up our eyes and mind and generates ideas well, I enjoyed all this, I don’t say this book is a must for all who hold decision making positions in business companies, but this book is a must for everyone who are fascinated with INTERNET and what it is doing today and what potential it can have in itself.

This book will open eyes to new way of thinking and doing things, this book will help in understanding days to come in future business world, it has lot of useful tid-bits, all assembled about top business houses, like Jetblue, HP, Rolls Royce, GM, GE, Microsoft, Walt-Mart, I will not give all the names of people and companies, but I must say this book is very useful TODAY, TOMORROW, DAY AFTER TOMORROW.

I hate sermons, specially when I am paying for them, after all I am paying money to make this book a successful publication, but I concede the sermons were short in this book, they were not lengthy and dragging, its not much sweat lost, but there is a attempt to bring a few topics in this book which are not researched well, rumors are printed as facts, there are some places attempts are to spoon feed readers into accepting the writers point of view. Anyway we have all our own shortcomings, we can ignore it in view general beneficial things this book contains.

Economics of this book is there are more benefits to be derived from it than some loose points. Any work of we feeble humans always has loose ends, the big picture should be always in sight, the English is very nice and crispy, there are flowing sentences running like smooth currents with special care given to explain and use all the latest net worthy terminology. The language is very contemporary and hence interesting to read.

My mention of Maya Gorman is very important, as much work in this book was done in gathering real information and blended well by narrative of Mr.Friedman, there is a immense load of information very useable and real we get from this book, to gather all that information is not a mean task, the profits are large if we learn to use this information constructively.

Now that we have analyzed briefly the usability of this book with its content, lets also see if this book is worthy to be stored in our personal library, I know it is a valuable asset, every library must have this book because it can be used as a reference work for many students who are in search of information. This book is fantastic as a reference material for many days in our future world.

Yo information stitched correctly will take a very useful shape always !!!