Top Streetwear Brands in India: The Desi Labels Shaping Fashion Culture

Started as a small-scale merchandising clothing brand, The Souled Store is now one of the leading streetwear brands in India, and it’s all about making fandom a part of your wardrobe. Since it started in 2013, the brand has brought licensed merchandise into the mainstream with its official collections from Marvel, Disney, IPL, and your favorite anime. But it’s not just the pop culture that draws people in, with their range from affordable souled to exclusive Nomad, they’ve really captured that casual-cool aesthetic with striking graphics, premium cloth, comfy styles, and prices that are affordable to every size of wallet.

From college students to social media influencers, you can spot The Souled Store everywhere. Plus, they’re committed to sustainability with their “Green Store” collection, which is just another reason why they’re capturing so many hearts.

Snitch is where modern minimalism meets edgy streetwear. Known for its muted tones, relaxed fits, and everyday functionality, Snitch has become a fan favorite among young Indians looking for versatile street-style looks.

What makes this Indian streetwear brand stand out is its fast-fashion model, where they introduce new drops every week that match global fashion trends. The brand has also caught the attention of Bollywood stars and Instagram influencers who love mixing high street with high fashion.

Bonkers Corner is all about statement pieces. With oversized T-shirts, shirts, and hoodies in bright colors and bold graphics, it screams street culture. The brand has really connected with a loyal Gen Z crowd, and their regular collaborations with popular Movie franchises and shows such as Rick and Morty just add to the excitement. 

Their gender-neutral sizing and affordable collections make it one of the best streetwear brands in India, celebrating both inclusivity and creativity.

W.T.F is all about boldness, experimentation, and eco-friendliness. This brand is a rare mix in Indian fashion, their pieces are adorned with graffiti, chaotic prints, and punk influences, making them a favorite among street style enthusiasts.

What distinguishes W.T.F from others is their unwavering commitment to sustainable fashion. They integrate the practice of using upcycled fabrics, slow-fashion models, and an ethical production process, which positions them as a streetwear brand in India that doesn’t compromise on values and deliver par the expectations.

Rare Rabbit opts for a more elegant take on streetwear. If you love layering, luxurious fabrics, and a chic vibe that remains modern, you should definitely check out this brand. It connects the two worlds of high fashion and streetwear by providing jackets, shirts, and trousers that are both sharp and full of personality.

This brand speaks to the older millennial crowd in India, those who have outgrown graphic tees but still want to make a statement.

While many brands play around with denim, Freakins truly makes it their specialty. Picture ripped jeans, oversized denim jackets, and edgy skirts, all infused with a street-style vibe. Their gender-inclusive designs and unwavering commitment to fit and fabric really help them shine in a busy marketplace.

They also team up with influencers and stylists who demonstrate countless creative ways to style denim, making this Indian streetwear brand a top choice for those looking to experiment.

Beyoung is all about bringing affordable streetwear to the masses. You can find everything from eye-catching printed tees to comfy joggers and fashionable bomber jackets, all within a price range that is perfect for a crowd that hails from college students to budgeted professionals.

Even though their prices are budget-friendly, they never compromise on design. Beyoung keeps up with the latest trends and refreshes their collections regularly, which is why they’re one of the top streetwear brands in India for everyday wear.

Exclusively stitched and presented for men, POWERLOOK's approach towards street fashion is to focus on practicality. Their designs, inspired by athleisure, emphasize comfort, utility, and a sleek look. Whether you’re wearing baggy jeans or lightweight joggers, stretch-fit tees or textured shirts, this brand effortlessly fuses cozy wear with a stylish urban edge. Thanks to their collaborations with influencers, POWERLOOK is the go-to brand for guys who want to attain the off-beat look at an upbeat price.

FUGAZEE pushes the boundaries of street fashion. Their vibe is unapologetically bold that showcases cutouts, zippers, futuristic silhouettes, and hyper-stylized prints. For fashion-forward youth looking to make a statement, FUGAZEE offers the perfect rebellion. With celebrity fans and edgy campaigns, it’s a famous Indian streetwear brand that’s unafraid to take risks, and that’s the exact reason why it's beloved by users.

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