Jan 18, 2017 07:25 PM
6411 Views
Hello Friends, I am just writing this review for all those people who are working in the field of Marketing or Sales. Philip Kotler is the Modern Guru of Marketing. There are only two definitions of marketing that is being given respect and importance. First one given by AMA and second one belongs to Mr. Philip Kotler. I have read this book during my MBA program and learned a lot from this. You will not only understand marketing from theoretical aspect but also from practical aspect. Will only suggest if you do some market research or advertisement or some sale promotion or some direct selling you must read this book. It will improve your efficiency.
Regards,
Rohit
