Jul 23, 2007 04:50 PM
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Chocolates.hummmmmmm.that ever so delightful word which conjures up images of delightful little blue bars with the Cadbury symbol on them. Yes, that's right! Althoughg Indians have been expsoed to rival brands such as Nestle, Toblerone etc it is Cadbury which first comes to mind as a manufacturer of choclates. And it is their trademark product, **Dairy Malk **which most people associate with the chocolate giant.
No matter what the occassion, almost everyone feasts on choclates for that feel-good-factor u get after eating it. I, for one, am a big fan of Dairy Milk! A well established product in India, it satisfies the taste buds of thousands of Indains everyday. At every nook and corner of the country, you can find a small retali shop trying to sell Dairy Milk to kids and parents alike. Dairy Milk has now become synonymous for celebration after any occasson.students passing in exams treat their friends to Dairy Milk, parents of newborns increasingly distribute chocolates instead of traditionbal **mithaii **and of course, Dairy Milk helps to celebrate the joyous experience that is life itself!
*MY PERSOANL LOVE AFFAIR WITH DAIRY MILK
*Like most Indian teenagers, I have been cosnuming this chocolate since time immemorial. My earlieest memories consist of my mother practically bribing me to behave by ofdfering me chocolates, chips and coke later.a combination that I would later make my "ultimate cardinal committed list". I became a regular consumer of the Dairy Milk brandname, even distributing the sweets to my friends and teachers at school on my birthday. Everyone relsihed the deliciious and yummmmyyyyy tatse of the chocolate and many even demanded several Dairy Milks at once.
After a particlatly difficult exam, it had become my custom to buy Dairy Milks.this was ebcause chocolates possess "that-feel-good-feeling chemical" **endorphin **, which a student desperateky needs after he is sure of failing in the examination! "WHAT betetr brand than the Cadbury Dairy Milk?!" I asked myself this question over and over.I tried the competitors as well.Nestle's range of products included.and relaised that for the price there is no chocolate out there that can compete with Cadbury's bestseller.
And, rest assured, the love affair with this chocolate continues and there is no sign of the passion dying out:)
*MORE INFORMATION:
*Cadbury was involved in a scandal a few years back when insects werredsicovered in theirs' and compeitors' poducts. But Cadbury has put the storm behind them and overcame the hurdle due to teir huge goodwill and the effecive use of **Amitabh Bachchan** as barnd ambassador.
Cadbury Dairy Milk has been the market leader in the chocolate category for years. And has participated and been a part of every Indian's moments of happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market.
During the 1st World War, Cadbury Dairy Milk supported the war effort. Over 2, 000 male employees joined the armed forces and Cadbury sent books, warm clothes and chocolates to
the front.
Their pappu paas ho gaya ad campaign is a huge hit and is further proapgating this rich legacy as Dairy Milk scales new heights of popuilarity!
